Strategic management is a business discipline which is focused on the practical application of strategic techniques and the management of a company's strategic resources and activities. Strategic managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a strategic manager can vary significantly based on a business' size, corporate culture, and industry context. Really understanding strategic and how to plan strategic strategies can build self-confidence and it can help to prepare students to take an active part in the business world. Understanding the text content can be deepened by the analysis and discussions on the specific cases.
- Dėstytojas: Rasa Žilienė