Service organizations, including health maintenance organizations that monitor the market and forecasts its changes, create new services or improve already proposed by investing in quality, introducing more practical forms of service, develop staff, use of flexible prices and so on. Service providers are facing the service as a specific character: impalpability, variability, nykstamumas. Influence management decisions, user involvement in service development process. Study highlights during the course of market services, marketing and service organizations, handling qualities, the importance of pricing of services, service delivery and accessibility of local significance.
- Dėstytojas: Oleksandra Rozhenko