The aim of the study subject is to know the theoretical and practical experience of sales management, to be able to choose a sales strategy, the means of its implementation, ensuring the competitiveness of the company, the transferability of the sales policy.
The student is provided with theoretical and practical knowledge of sales management, sales policy formulation, market assessment, increasing product competitiveness, preparation and implementation of sales strategy and tactics, organization of communication with market participants, and the ability to use international sales management tools.